Looking back at the jobs that I have taken in my early 20s, I am glad that I took up a brief stint as a financial planner. It taught me the importance of being able to protect me and my loved ones from the many unexpected scenarios that life can throw at us. Many Singaporeans today still do not understand that wealth management starts from being able to protect one’s assets. Otherwise an accident or sudden illness will erode hard-earned savings within months.

When one of my BFF got pregnant, I decided my best present for her and her husband would be to relieve them of the stress of financial planning for their new baby. I didn’t have to look far because AXA Life Insurance Singapore has recently launched AXA Family Advantage to provide targeted protection for the whole family at different life stages, from pregnancy to birth and raising kids!

Protection Starts From Pregnancy

Yes, you have heard it right. AXA Family Advantage is a first-of-its-kind pre-natal plan package that not only offers pre-natal coverage for an expectant mother.

but also allowed my BFF and her husband couples the flexibility to select from 8 different types of protection, savings and investment plans for themselves to prepare for the responsible role of being parents.

And subsequently when the child is born, they can choose to insure their child in a straightforward process with no health questions asked. That will remove a whole lot of uncertainties.

Together with the launch of AXA Young Families campaign, AXA also redesigned and enhanced their existing pre-natal insurance package “AXA Mum’s Advantage” and introduced a new Personal Accident plan, “AXA Band Aid”. Just as how you always keep band aids at hand, AXA Band Aid is a basic necessity as a personal accident plan for families. A replacement for its previous personal accident plan, “AXA Band Aid” is a simple personal accident protection plan which provides flexibility for customers to only pay for what they need and remove additional options that they do not need.

Let’s Lighten Our Young Daddies Burden

While feeling excited that they are going to be promoted to daddy status, many young daddies do feel the strain of planning for the new addition to the family, especially financially if they are the sole breadwinner. Using a light-hearted, endearing video, AXA bring us through the eyes of a soon-to-be dad, accompanying him on the nine month pregnancy journey with his wife. It trails his often bewildered and confused state and his expectant wife, until he is able to relax a little after seeking financial consultation with AXA. Watch this entertaining video from the link below

Raising a Family Can Be Stressful. Things Are A Little Easier with AXA

Take Part In AXA Daddy Rescue!

Are you a daddy with newborns and toddlers? Tune in to Class 95 between 6am to 10am from now till the 17 September 2015. 3 lucky winners will enjoy a home cleaning session, where a team of daddies will wipe, mop, clean and even perform a special Acapella singing, in the comfort of their home.

Here’s how to win: 

SMS the following details to 76677 with the following text:

AXA  Name NIRC 

and add the most creative  reason why you deserve to win this prize.

It’s that simple!!

The 3 winners will be announced weekly on Fridays (21 August, 28 August and 4 September). Home visits by the AXA Daddy Rescue team will be on the following Saturdays (29 August, 5 September and 12 September).

All participants of AXA Daddy Rescue will also automatically qualify for the grand prize of a weekend 2 Day 1 Night “Babycation” at Capella, Sentosa, worth S$2,000. This allows soon-to-be or existing parents to have private couple time, before their baby pops or without their kids. How thoughtful!

The grand prize will be announced on the 18th of September.

For more information on AXA Singapore, please visit www.axa.com.sg.