Do you want your business to appear professional to potential customers? One of the things you can do to realize this dream is to invest in high-quality business signs. Business signs are a perfect way of giving your business a professional touch and also make it stand out. Your business isn’t just a name and a logo but a brand. The use of business signs is one of the simplest and the most effective ways to begin enforcing your brand.

Research shows that 76% of people enter a store they had no idea about because of the signs they hang out. This shows how important signs are. Whether it’s just a simple LED open sign or any other type of sign, you will find that they can improve your bottom line. To understand what goes into picking the best business signs for your organization, we have created this ultimate guide to help you. Read on to learn more.

Tips to Help you Choose the Best Signs for Your Company

Choosing the best business can be a bit tricky especially if it’s your first time. This guide should help make things easier for you.

Design a great logo

Creating a logo is not a guessing game. You will need to hire a great designer to help put together different elements so that your logo sends a message subtly and psychologically to your audience.

The use of certain colours or retro designs can evoke nostalgic feelings in a brand. You can opt to pay a designer to help you choose psychological colours to do some research about the topic.

All your business marketing campaigns should use a great design. These include your website, business cards, and even your signage.

When designing your logo, it’s always important to stick to the KISS principle. This means: Keep it simple stupid. Logos that feature minimalistic designs are better.

Consistency is key

This Coca-cola sign is a great example of how consistency helps to imprint your brand in the minds of customers.

You should make a conscious effort to ensure that your sign is in tune with your other brand’s themes. This will help to convey your company’s feel.

If you want to show that you are professional, make sure this is reflected in your logo. On the other hand, if you want to send the message of a play and fun company, use the design and colour scheme that shows this.

For instance, cupcake shops and bakeries often choose bright hues and fun characters for a reason. On the other hand, professional companies like law firms will usually feature simpler and toned down colours.

Make sure that there is consistency across your different signage. Also, ensure that you thoroughly understand the market and your audience.

Your Colours Are Important

The Colors you choose to use are important especially when it comes to your open sign. Therefore, a lot of care needs to go into choosing your colours, since different colours stir up different emotions in the mind. When you are combining colours, make sure you are aware of the message it conveys.

For instance, contrasting colours are best when you want to grab the attention of your audience, while similar colours provide a feeling of harmony.

According to the psychology of colours, warm colours such as yellow and orange send your message more aggressively. Likewise, cool colors like purple and green tend to be much less intrusive. Also, colours tend to affect the way a customer behaves. Warmer colours give customers more appetite, while cooler ones can be appetite-suppressing.

Personalize Your Brand

There are so many ways of communicating with your customers other than just using text. As they always say, a picture is worth a thousand words. It’s why you will notice that many businesses use people, animals, and other characters when designing a logo. This sends the message that the company is family-friendly and also cares about its customers.

Note that you can be a bit different when it comes to your signage. To this end, you may want to consider including a special message. While there is nothing wrong with putting out a sale sign, you can be more personal if you thank a community for supporting you or congratulate a married couple.  Remember that your business sign could be the only form of marketing your customers see. Later on, they might get to know your branding, logo, and colour.

This means that you should put your best foot forward when creating your open sign.

Remember the Function

Your LED Open Sign does more than just announce to your customers that you are in operation. More importantly, it is your business’ silent salesperson.

Outdoor signs also draw the attention of customers to you and your company. When placed inside the shop, they help your customers to find specific merchandise. Also, they can sometimes lead customers to make impulse purchases.

Signs are a crucial link between your company and the world outside. Think of the things you can do to make your sign draw more potential customers toward you. Research about the different sign types and know what they can help your business to achieve.

You can look at the top-performing companies and get some inspiration from them.

Consider the Type of Sign

When it comes to outdoor signs for business, there are a few options at your disposal. You can either choose ground-mounted signs or those that are mounted on the building.

In terms of ground-mounted signs, there are all kinds of sizes and shapes, and most businesses put these by the road to attract people. With building-mounted signs, these can be attached to your premises and can be great for attracting foot traffic of the people passing through near your business.

One of the best places to use a building-mounted sign is in the downtown shopping areas. Here, hanging an outdoor sign can produce amazing results.

Conclusion

At Green Light Innovations, we understand that business is all about the bottom line. We also know that choosing the right sign is crucial to achieving your business goals and our experts are here to help. We have a range of excellent sign options for you to choose from and we will guide and advise you about what works for your case and what doesn’t.