From fruit farmers to artisans to vendors, women around the world are already pillars of modern businesses. The good folks at Coca-Cola Company are building on that foundation by implementing #5by20 – a program created to help women entrepreneurs by remove some of their most common barriers to success. 5by20 signify Coca-Cola’s goal to empower 5 million women micro-entrepreneurs by the year 2020!
Find out more about the #5by20 initiative through the video below:
Why Women?
Coca-Cola believes there is no better investment than women to spur economic growth and foster sustainable development. Women are already pillars of many communities around the world, they are critical to the success of many local and global businesses.
Furthermore, studies shown that women are much more likely to reinvest their income on food, education and healthcare for their children and their families. And women control $20 Trillion in spending worldwide, representing an economic impact larger than the U.S., China and India combined.
How Are Women Empowered?
Coca-Cola hopes to empower women by giving them access to business skills training courses, financial services and connections with peers or mentors. By doing so, Coca-Cola hope to remove common barriers that are hindering aspiring women entrepreneurs from attaining success in the business arena.
5by20 and Coca-Cola are proud to be giving millions of women opportunities to build their businesses, support their families and build their communities, while inspiring more to do the same.
Encouraging Success Stories
Since the initiative’s launch in 2010, Coca-Cola has developed and implemented programs that address the barriers that prevent women entrepreneurs from succeeding in the marketplace. 5by20 is doing this by increasing access to business skills training courses, financial services and assets as well as networks of peers or mentors.
Hundreds of thousands of women around the world are building stronger businesses, families and communities after participating in 5by20. Watch the video below to hear firsthand from women in Philippines:
Teresita Antonio
Bernardita Ribamonte
Has this inspired you to help the women in your own backyard?
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