If you haven’t realized it yet, 2020 is the year that many businesses have woken up to the dominance of digital marketing and, most specifically, the strength of social media marketing. Today, companies that have social media presence are likely to prosper and control a more extensive market area compared to entities that don’t. Remember, each business is a victim of Digital Darwinism and should be consistent with societal and technological evolution. In 2020, social media use has grown with Facebook alone, reportedly having more than 4billion active subscribers. Reaching consumers through such a platform is effective and more targeted compared to using conventional commercial advertisements.

It is also important to note that modern marketing is data-driven. That is why you should hire reputable SEO service providers like First Page Digital HK to ensure that your business website ranks high in Search Engine Results Pages (SERPs). Being at the top positions means that you’ll get more traffic, which translates to boosted revenues and customer leads. It will also lead to authenticity and trust in your industry; hence more customers will start buying from you.

So, what are some other modern marketing trends that every business should adopt? Well, they include but aren’t limited to the following:

Good content still matters

While high-quality content is still gold in as far as marketing and SEO ranking is concerned, there is an emphasis on nuance in content. Your content should be consistent and elaborate in terms of context and targeted audience. Google has developed a deeper understanding of relevant content, and your website will be ranked o how internet users find your information useful.  In other words, you must ensure fast speeds useful links, in-depth and accurate content, and pleasant user experience if you want Google algorithm to recognize you.

Omnichannel marketing

Another emerging trend that will make you reap big in terms of customer attraction and retaining is adopting the use of multiple marketing platforms. These platforms may include email, website blogs, social media, or even apps. Multiple marketing channels will obviously drive a much bigger engagement than a one-channel approach. However, you must also note that running numerous channel marketing is technical as it entirely depends on your data insights leverage and customer behaviour analysis. That is why it is imperative to hire a reputable SEO Company Hong Kong, for Google marketing.

Privacy awareness

It is also important to note that internet users are more sceptical in this digital era than ever when it comes to sharing data with online companies. Therefore, it calls for businesses to use cookies on their websites so that consumers can feel comfortable when navigating through. There are more demands for online brands to be transparent about their business process lest customers shy away, and that wouldn’t be good for business. Companies can also adopt privacy policies that should be available to consumers explaining the type of data they will be accessing and how they use it. That way, customers will make an informed decision, and the organization’s reputation will unlikely to be compromised.

Voice search

The most preferred and effective way of interacting with consumers in the modern day is through verbal communication. Written communication is widely practised, but the average internet user will prefer to talk and listen instead of red and write. Most marketing technologies and machines are fast catching up with voice recognition in terms of consumer searches and the discovery of new things. Please don’t confuse adapting to voice strategy as just a way of remaining relevant in the marketing industry but view it as something about tailoring a unique and customized consumer experience that will enhance customer retention and hence brand loyalty. Today, online ventures are overwhelming in numbers, and consumers will prefer what is unique compared to everything else.

Visual search taking precedent

Video search may sound a bit futuristic technique but believe it that businesses are already fast adapting to using the same in as far as digital marketing is concerned. Visual search allows consumers to find more information about literally anything by simply taking a picture of it. AI technology is also improving, meaning that more people are will start using visual search. Other factors that contribute to visual search use include the availability of smartphones with AI-implemented cameras and affordable internet connectivity across most parts of the world.

Chatbots

It wouldn’t be a good show if customers from a different time zone visit your website in the middle of the night, and there is no one to respond to the queries or concerns. Consequently, chatbots are indispensable in this time of the decade if you want to be available to your loyal customers at any time of the day or night, holidays not being an exception. Chatbots offer real-time engagement with customers and website visitors and are also rated at 64% in giving instant responses to inquiries. Chatbots can also answer simple questions and collect simple customer data to tailor email responses and promotions. Moreover, chatbots will also accurately recall customers’ buying history and will never lose patience when handling visitors hence boosted customer satisfaction. This just goes to show how important it is to do your research on the best customer service chatbots to pick one that will support your customers and your business.

Influencer marketing

Lastly, businesses should adopt influencer marketing, especially when their advertisement targets the young population. Social media influencers such as celebrities and key persons — who can be contacted via a reputed influencer marketing agency — can play a pivotal role in contributing to the success of your business and promoting brand loyalty. You can also switch from using known celebrities because they can be expensive at times and shift to using campaigns that feature real consumers such as mums, teens, or even babies in the case of diapers.

Technology is increasingly becoming innovative with time, and as a business, you must ensure that your marketing department is consistent with all emerging trends. The internet itself has created a wider market for both small and large-scale businesses to exploit, with equal opportunities for customer attraction, retention, and expansion. Even for some experienced marketers, keeping up with such trends can be challenging, but with the right professionals in the industry, such as SEO experts, everything should pan out well!