This April, Singapore’s dessert scene welcomes a true American icon. Gwen’s Frozen, Singapore’s first all-American malt shop and retro diner, officially opens its doors at 198 Joo Chiat Road. Helmed by Hollywood visual effects veteran Erin Nash, Gwen’s Frozen is a heartfelt tribute to American heritage, offering handmade frozen custards, Philadelphia ices, classic cheesesteaks, and New York-style cheeseburgers — all crafted from scratch with wholesome ingredients and nostalgic flair.
A Father’s Legacy: Bringing America to Singapore
After a career spanning hit shows like Game of Thrones and Westworld, Erin Nash traded Hollywood for family life in Singapore. Gwen’s Frozen, named after his daughter, represents a father’s dream to recreate the best parts of his American childhood — summer days spent cooking short-order meals and scooping frozen treats — and share them with his daughter and local community.
Driven by a passion for authenticity, Erin spent months perfecting recipes to replicate the true taste of American classics, all while using fresh, natural ingredients with no preservatives. The result is a menu that’s nostalgic, comforting, and unmistakably American.
Frozen Custards: A Creamier, Dreamier Treat
Forget ordinary ice cream. Gwen’s signature frozen custards are luxuriously thick and smooth, crafted with fresh egg yolk and cream. Whether you choose classic vanilla, rich chocolate, or go for a decadent gelati — layering custard with Philadelphia ice — every spoonful promises a velvety, melt-in-your-mouth experience unlike anything else in Singapore.
Philadelphia Ices: A Refreshing First for Singapore
Experience Philadelphia water ice — a delicious hybrid between sorbet and slushie, handmade in-house with real fruit and natural flavours. From juicy peach to tangy lemonade, Gwen’s Ices offer a refreshingly light yet intensely fruity indulgence. For the ultimate treat, try a Gelati, where rich frozen custard meets bright, tangy ices in layered perfection.
Authentic American Comfort Food
Gwen’s food menu channels the golden era of American diners with classics like:
New York Cheeseburger ($15) — A juicy, custom in-house ground beef patty, half-smashed onto onions on a hot griddle, topped with melting American cheese and served on a lightly toasted bun. No gimmicks, just pure, rich flavour.
Philadelphia Cheesesteak ($16) — Thinly shaved premium ribeye grilled with onions and gooey cheese, stuffed into a soft roll for a bite that is rich, savoury, and unforgettable.
Classic Grilled Cheese ($8.50) — A simple but heavenly combination of golden toasted bread and molten cheese that transports you back to childhood.
Hand-Cut Cottage Fries ($7) — Thick, round slices of real potatoes fried to golden perfection, crispy outside and fluffy inside — perfect with any main.
Classic Tomato Soup ($5.50) — A warm, velvety bowl of slow-simmered tomatoes, perfect for pairing with a grilled cheese.
Signature Drinks and Desserts
Top off your meal with Classic Milkshakes ($12.50) crafted from house-made frozen custard, or sip on nostalgic Floats ($7.50) blending fizzy sodas with creamy custard. For serious indulgence, the Cyclone ($12.50) whirls frozen custard with your choice of Oreos, caramel cookies, or pretzel bits for a whirlwind of creamy, crunchy goodness.
Opening Promotions
Grand Opening Weekend (25 – 27 April 2025): Enjoy FREE fries and a medium Philadelphia ice with every main ordered.
Buy-One-Get-One FREE Ices Promotion: Until 31 May 2025, enjoy a second ice free with every ice purchased — the perfect way to sample more of Gwen’s refreshing frozen treats.
Visit Gwen’s Frozen
Gwen’s Frozen is more than just food — it’s an immersive trip to 1950s America. The pink-and-white malt shop aesthetic, hand-painted menu boards, retro telephone, Archie comics, and playful decor transport you to a simpler, sunnier era. Every detail, from the interiors to the hand-scooped custards, captures the nostalgic joy of an authentic American diner experience.
Address: 198 Joo Chiat Road, Singapore 427469 | Operating Hours: Tuesday to Thursday: 12PM – 9PM, Friday to Sunday: 12PM – 10PM (Closed on Mondays) | Reservations/Enquiries: WhatsApp +65 8127 8085 | Instagram: @gwensfrozen
