Finally, an infographic that showcase factual statistics on the importance of obtaining endorsements from social influencers to create awareness and engagement for your brand. To answer the next question of how to select which influencers to target and where to find them, MSLGROUP and SocialChorus propose a simple 3 Step Guide to identify and activate untapped social influencers.

Instead reaching out to big time influencers with hundreds of thousands or millions of followers and subscribers, brands should focus on “The Power Middle”— influencers with 2,500 to 25,000 unique monthly visitors on sites like Instagram, Twitter, Pinterest, Facebook, Tumblr and others. Statistics for a 3 month Power Middle campaign with 100 influencers saw 1,000 actions with 30,000 to 40,000 social endorsements delivered to millions of consumers.”

Have you started running campaigns with social influencers? Please share your experience in the comments below.

You may also like to check out my posts on other interesting infographics here.