How To Make A Viral Travel Video

Travel videos that quickly become viral are short and to the point. They are quite relatable and often contain funny information, which makes it more likely that people will share them with their friends. They cater to the needs of people who are dreaming about going abroad. By shooting engaging travel videos, you can drive more traffic to your website. Whether you are a travel photographer or an owner of a tourist agency, you will benefit from using travel videos in your marketing campaigns.

By using relevant keywords and adding the right tags, you can ensure that your video will be easy to find. Besides, you should select the right format for your video, add a detailed, SEO-optimized description, and select the optimal duration. While it’s believed that 30-45-second-long videos are perfect for social networks, you may also use longer travel videos to keep your viewers entertained.

What Are Viral Travel Videos About?

If you take a look at the most popular travel videos, you will see that their creators included only the most relevant details about a location instead of filming everything they saw. Many viral videos are focused on a specific activity or a picturesque location.

Despite being quite short, viral travel videos allow a viewer to feel a vibe of a place. Make sure to shoot many 3-7-second clips capturing the most captivating details.

Travel videos often include conversations with locals. By capturing such heartwarming encounters, you can make your videos more inspiring. Don’t be afraid to show your face either. Professional content creators know about the importance of sharing personal things in travel videos as such details evoke a strong emotional response.

Main Steps for Creating a Travel Video

Before starting to shoot your video, think about a story that you want to tell. It should be engaging enough to make people want to share it online. Then, you need to select a suitable shooting location and edit your video using professional software. A good story ensures that your video will grab the attention of your audience. You can either tell your viewers about your trip or share fascinating information about local culture. By using advanced video editing techniques, you can change the order of sequences to create a more dynamic feel.

Make sure to watch the most popular travel videos to see what tricks were used by their creators.

Think about the goal you want to achieve. Whether you want to create engaging or informative content, you need to plan your shooting schedule carefully. Select the locations that you want to capture, experiment with the best angles, and pick the audio tracks that evoke strong feelings. Besides, you will need to buy a good camera, a tripod, and an external mic. In some cases, you might need to use a GoPro camera to create dynamic content. Then, follow these steps to shoot a viral video:

Set up the lighting system
Take shots of different types
Capture moving objects
Backup your files

You can alternate between close-ups, wide, and action shots to keep your viewers entertained. If you have a drone, you can capture breathtaking aerial footage. It’s better to shoot videos when there is enough natural light but the sun isn’t too high. By stabilizing your camera, you can capture high-quality footage. You can shoot videos from eye level or use other angles.

Tips for Editing Viral Travel Videos

To edit raw footage, you can use a paid or free video editor no watermark that allows you to crop unwanted details, change the orientation of your videos, add funny and informative captions, and perform color grading. You need to combine different segments in a way that tells a story. By adding transitions, you can make the storyline smoother. Besides using chronological order, you can reverse the order of the sequences to emphasize your main idea.

Don’t forget to add suitable soundtracks and sounds that will make it easier for your viewers to imagine a location. It’s also crucial to add captions and subtitles as many people watch travel videos without sound.

Promote Your Travel Video

It’s important to increase your marketing efforts in the first 24 hours after publishing a video. If you want to upload your video to YouTube, it should be of the highest quality. It will make it easier for it to go trending. Most videos that became viral got many views on the first day. It shows the algorithms that users consider your content interesting.

Use relevant keywords and tags to improve the SEO of your videos. It’s important to use the keywords in the name of your video as well as in its title and description. You can add a link to your video to your newsletter to generate more buzz or share it on Facebook and Instagram. Besides, you can post funny memes to promote your full-length travel video and ensure that it will go viral.