“In today’s era of volatility, there is no other way but to re-invent. The only sustainable advantage that you can have over others is agility, that’s it. Because nothing else is sustainable, everything else that you create, somebody else will replicate.” -Jeff Bezos 
Branding and promotions have pioneered the world of content creation. Since the dynamics of the market keep evolving and upgrading, your business must also embrace newer, more unconventional promotional techniques. One such marketing tool is videography and video marketing. You can simply make a video to boost your business through YouTube, and here’s everything you need to know about it.
YouTube Intros, Brand Identity, and Customer Affinity, Three branches of the same tree!
Whether you are a local or international business or an independent content creator on YouTube, your videos must be intriguing in all aspects for enhanced visibility on social media. It is indispensable that you create quality content that is relatable, comprehensive, trendy, and most importantly precise, or not vague. Your performance onYouTube solely depends on the quality of your content. It is highly conceivable that you will face a high bounce rate on your content if it doesn’t manage to intrigue the viewers in the first ten seconds. Consequently, a majority of your prospective viewers will only circumvent your content by looking at the low views on your video. Furthermore, the YouTube algorithm is designed in a way that it promotes videos with higher views and subscribers while also giving the verified owner to earn revenue by hosting ads on his/her video.
Thus, having a solid brand identity on YouTube is imperative for a high audience engagement rate. What works best for establishing a brand identity on YouTube and other video-sharing platforms is an attractive intro video. Recall your favorite YouTubers or other content creators. Whether they are chefs, DIY experts, comedians, musicians, artists, movie critics, Product reviewers, or media agencies, there is one peculiar segment that plays right before their videos, this is called the intro video. It is the one thing that instantly helps your viewers recall your identity and recognize you distinctly.
Most Intros consist of an easy logo assembling clip that incorporates striking animations and transitions. You can make a video on your own through various applications and editors available online for free. It is pivotal that your intro resonates with your video content. If you have a culinary-oriented channel, you can insert graphics and animations that portray your type of content. You must also make sure that your logo is readable and fits perfectly into the template. You can install an intro-making application that purveys easy-editing tools and is well-equipped for your video-generating requirements.
After you install the application, you will instantly have access to a massive collection of video templates in the template library. The templates are usually categorized as per themes and animations. You can use a stylish logo animation video for a basic intro to your YouTube videos. You can also choose minimalistic templates for a more contemporary look. Ensure that your template suits the theme of your video content. After you have chosen the template for your video, you will be asked to export your logo in jpg or png format. To make a video that is of high-resolution, you must export a logo that is not distorted or unclear. You must also make sure that your logo has a transparent background so that it fits perfectly with the background of the video. Use contrasting colors for your logo and template for a knockout intro video.
After the logo is embedded, you can then preview your intro video on the application. You can make the necessary alterations and customization in the video by the various tools like size, duration, transitions, animations, graphics, etc. Browse through the diverse music library of the application and choose a piece of suitable background music for your intro. Sound effects are an essential element of intro videos. Make sure that the sound your insert falls in sync with the action taking place in the video. If you do not like any of the prevailing soundtracks, you can simply upload your own onto the application for insertion. Once your intro video is ready you can download it into your device and check the quality, sound, and compatibility of your video.
If you wish to have more than just a simple logo animation video as an intro, you can create a more personal one by adding raw footage and converting them into a professional-looking video through effective animations and transitions. While you make the video, you must also insert a strong call to action for viewers to continue bringing your content. Adding an intro increases customer affinity and boosts the audience engagement rate effectively. Unleash your creativity and make a stunning intro video today. 
