The iconic Jim Thompson brand has taken a bold step into the future with the grand opening of its first Lifestyle Store at One Bangkok, the city’s landmark mixed-use development. Spanning 550 square metres, this impressive duplex store integrates fashion, dining, and culture, setting a new benchmark for immersive retail experiences in Thailand.
A Spectacular Launch Event
The grand opening event was a dazzling affair attended by dignitaries such as Bangkok Governor Chadchart Sittipunt, ambassadors from the United States, France, and Germany, and executives from prominent organisations like Thai Airways, Central Group, and Siam Piwat. Thai celebrities, including Anntonia Porsild, Kamonwarai Prajakrattanakul, and actors from Studio Wabi Sabi, added star power to the evening.
The event’s highlight, the “Bangkok Dreaming” fashion show, featured 42 stunning looks inspired by the Thai lifestyle, blending casual and evening wear into a captivating runway experience. Walking the ramp were renowned Thai models, including Miss Universe Thailand 2021 Anchilee Scott-Kemmis, Miss Universe Thailand 2016 Chalita ‘Namtan’ Suansane, Miss Universe Thailand 2015 Aniporn ‘Nat’ Chalermburanawong; and top models Cindy Sirinya Bishop and Apasiri Nitibhon.
The styling reflected a journey through the contemporary Thai lifestyle, with casualwear inspired by quintessential Thai settings, from tranquil beaches to the vibrant streets of Yaowarat’s Chinatown. Evening attire for dining and nights out would be perfectly suited to the sophisticated ambience of The O.S.S. Bar and Jim Thompson, A Thai Restaurant.
As an event exclusive, the Solid Silk Chiffon Deep V Flounce Sleeve Dress was designed as a one-of-a-kind piece for the show. In Jade Hue, this majestic evening dress will be available for purchase post-show.
An Immersive Retail Journey
The Jim Thompson Lifestyle Store offers more than just retail therapy. The space is a design marvel, with walls textured in silk yarn and interiors adorned with Jim Thompson Home Furnishings fabrics. Guests can explore a wide range of premium products, dine at the store’s first-ever F&B outlet, Jim’s Terrace, or immerse themselves in the Silk Exhibition, which narrates the rich history of Jim Thompson’s silk craftsmanship.
Introducing AQUASILK: A Stylish Swimwear Line
The launch also unveiled the AQUASILK collection, Jim Thompson’s foray into men’s swimwear.
These elegant, silk-nylon shorts transition seamlessly from the beach to sophisticated settings, showcasing the brand’s versatility and innovative fabric development.
Jim’s Terrace: A Culinary Delight
Located above the retail floor, Jim’s Terrace offers contemporary Thai cuisine crafted with premium local ingredients. Guests can enjoy panoramic views of One Bangkok’s lush landscape while savouring signature dishes. The Terrace is poised to become a favourite hangout spot for you and your loved ones.
In addition to the dining experience, visitors can explore The Silk Exhibition, which takes them on a journey through the history of Jim Thompson, delving into the company’s origins and its deep connection with Thailand’s silk-making community. This exhibition reveals the unique process of silk production and showcases the craftsmanship behind Jim Thompson fabrics and products, which have helped the brand evolve into the iconic global lifestyle name it is today.
Beyond Silk: A Global Vision
Jim Thompson’s Lifestyle Store signals the brand’s transformation from a silk icon to a global lifestyle powerhouse.
Frank Cancelloni, Group CEO at Jim Thompson, commented on the Lifestyle Store’s opening, “We are delighted to celebrate the launch of Jim Thompson’s first Lifestyle Store at One Bangkok. This store demonstrates again that we are much more than a Thai Silk brand – we are truly a lifestyle brand that offers a sophisticated shopping and dining experience both for locals and tourists. We are “Beyond Silk” and we are now ready to go “Beyond Thailand” to become Asia’s first global lifestyle brand.”
Jim Thompson: Where Culture Meets Style
Located on the G Floor of One Bangkok’s The Storeys, the Jim Thompson Lifestyle Store blends elegance, innovation, and heritage, making it a must-visit destination for culture enthusiasts and style connoisseurs alike. Step into a world where timeless Thai artistry meets modern sophistication, redefining your shopping experience.
