The LEGO Group marks its entry into the travel retail space in Singapore with two new stores – the LEGO® Airport Store (LAS) at Singapore Changi Airport Terminal 3 and Terminal 4. The new stores showcase the brand’s ‘Retailtainment’ concept, which feature its latest store design and retail experiences designed to inspire creativity, build brand love and encourage hands-on play. In time for the holiday season, the brand will also bring creative play to travelling consumers with a series of fun-filled launch activities and exclusive promotions at its newest LAS from 2 November to 13 December 2023, along with a diverse array of LEGO sets to make the perfect gift for creative play during the holidays.
Both stores will display Singapore-exclusive mosaic walls featuring the HSBC Rain Vortex – the world’s tallest indoor waterfall located in Jewel Changi Airport. Created by homegrown artist and LEGO® Certified Professional Nicholas Foo, the impressive mosaic artworks comprise 41,472 pieces each and offer a day and night depiction of the iconic 7- storey waterfall.
Families and LEGO fans in transit can pose next to an exclusive 3D LEGO Model featuring local landmarks, such as a Merlion Minifigure and the Changi Airport Tower. Specially designed and hand built by the LEGO Group with 35,832 LEGO bricks, the unique models offer them a warm welcome into the new stores by recreating the popular tourist attractions. Shoppers are also invited to visit the stores to customise their very own LEGO characters at the LEGO® Build A Minifigure stations.
Eric Maugein, Regional President, the LEGO Group Asia Pacific said, “The LEGO Group is all about inspiring the power of creative play, and now with an expanded focus on travel retail, we will grow our presence and bring meaningful LEGO play to more kids and families across the region. As one of Asia’s most connected aviation hubs, we are pleased to partner with Singapore’s Changi Airport Group to bridge the world of aviation and the world of endless possibilities.”
The LEGO Group’s ‘Retailtainment’ store format has been developed following two years of customer research. The new store features retail experiences that are unique to the LEGO brand, whilst also allowing customers of all ages to share their ideas and creativity. Store visitors will get to visualise the assembled LEGO models with a special AR interactive Digibox kiosk, and get up close with the details of the sets with an interactive disruptor unit and moveable magnifying feature.
Take flight at Singapore Changi Airport with exciting launch activities and promotions
From 2 November to 13 December, soar into the world of creative play with a series of exciting launch activities on selected weekdays. From a hands- on LEGO® Merlion Microbuild Make & Take activity to an interactive LEGO® Minifigure Travel Social Media Contest, customised LEGO postcards and exclusive promotions, visitors can elevate their pre-flight experience with store-exclusive elements.
The fun doesn’t end there! From 2 November, shoppers will get a chance to participate in the Spin and Win lucky draw with a minimum spend of $88 at the LAS for the opportunity to win a LEGO set, or redeem an exclusive 40528 LEGO® Store with a minimum spend of $150 at the LAS while stocks last. To celebrate the official opening on
2 November, visitors can also catch the special appearance of the LEGO Pilot Mascot from 2 to 3pm at the LAS at Changi Airport Terminal 4, and 4 to 6pm at the LAS at Changi Airport Terminal 3 to snap pictures and receive a $10 LEGO retail voucher while stocks last.
Ms Chandra Mahtani, Senior Vice President of Airside Planning & Leasing and T5 Planning at Changi Airport Group, said, “We are thrilled to welcome the LEGO Group to the Changi Airport community. The addition of this iconic brand brings a new level of creativity and imagination to our diverse tenant mix. The LEGO Group’s commitment to inspiring play and learning aligns perfectly with our goal to provide enriching experiences for travellers. We believe this partnership will not only captivate the hearts of LEGO fans, but also introduce a world of fun and discovery to even more passengers at Changi Airport.”
LEGO fans and shoppers can head over to the newly opened LAS located at:
Terminal 3:
65 Airport Boulevard, #02-55, Departure Lounge, Singapore 819663
Terminal 4:
10 Airport Boulevard, #02-48, Departure Lounge, Singapore 819665
For more information as well as the latest offerings and promotion, visit the LEGO Singapore website, LEGO Singapore Facebook, Bricks World, Bricks World Facebook, Bricks World Instagram.
