One of the first in line in part-time service staff, when Shake Shack was joined by American burger and opened its doors, was Watt Zhong Qing, 29, at Jewel Changi Airport in April. That person is no doubt a fast-food fan who eats it about four to five times or maybe more sometimes in a week. He waited at least 3.5 hours just because of the fast-food taste of Filipino, he cannot be a stranger to queues. The first time, when it arrived in 2013 in Singapore, he waited for Filipino chain Jollibee for at least 3.5 hours, I’m mentioning it again.
New flavours were also introduced that generate much buzz by fast-food chains, like McDonald’s Nasi Lemak Burger which was sold out in just a few weeks, rest apart from new outlets of crazy queues. Premium Dissertation UK experts have reported the latest figures that outlets of fast food in Singapore have generated about $1.1. billion as a total in 2016 in operating receipts.
In the food and beverage industry (F&B) Singaporeans have shown an insatiable appetite by helping the sector buck for fast-food as an overall trend.
From 2000 to 2018, the showed data stated by Premium Dissertation UK writers of Singapore are:
- The overall decline of 10 percent in sales of the F&B industry.
- But, a rapid increase in sales for fast-food chains was about 29 percent.
- In contrast, a drop in sales in restaurants of 20 percent while other eating places like cafes got a fall of 13 percent.
Everything happening in the United States is in contrast with the strong showing of fast-food chains. So many chains from rising labor costs and an oversaturated market are suffering. Due to more health consciousness, more customers from America have shunned these chains.
Love for fast food in Singapore was begun in 1968 when the doors of the first A&W restaurant were opened. Other chains of fast food also entered Singapore over the past years, including Long John Silvers, Burger King, McDonald’s, and KFC too from 1976 to 1983. More entrants which are recent include Carl’s Junior (2005), Popeye’s (2001), and Texas Chicken (2010).
The Sum of outlets of these chains currently are as follows:
- KFC: 86
- Burger King: 50 in July
- McDonald’s: 135
- Long John Silver’s: 25
- Texas Chicken:15
According to experts of Premium Dissertation UK, the success of fast-food chains in Singapore is due to the reason that these people do not have much prevalent of healthy eating movement as if we compare the rate with other countries like United States, United Kingdom and other western states that are facing high obesity rate and tackling with it is becoming a challenge. Another reason is that local hawker fare is more expensive in Singapore as compared to fast-food. The excellent testbed is Singapore for fast-food, testing new products and news outlets too.
Fast-food has more edge over other restaurants due to more convenience, affordable prices, quick service, accessible locations, and successful and targeting marketing plans. Fast-food chains are at the top position of the game due to the reasons like fast foods gives a twist to local flavors, introduces new items of food along with existing ones, international brands give them close tie with fast-food chains, automation, feel of outlets, and refresh the look along with healthier options and much more.
There are also effects which are unhealthy of fast-food that can’t be neglected. The documentary released in 2004 named “Super-Size Me” has triggered a backlash in the US against the fast-food sectors. But the fact is another that in Singapore, fast-foods are not stapled, unlike US and UK. We can use other remedies to reduce its side effects like salads addition is best and healthier too if the food is high in sodium and fats, for example.
