Online advertisements are the type of advertisements that are posted and propagated throughout social media or other web platforms, be it inside apps, games, or others. So, with the correct utilization and selection of correct advertising channels in your marketing plan, you can have a good amount of traction from the digital field. Also, not every top platform will be suitable for your brand, as it depends on the people you are targeting and the type of online platform it is. So here are the best online advertising channels that can help you to expand your business more and earn further revenue:
1. Facebook
It was obvious that the list would start on Facebook; the social networking site has gathered a humongous number of online users in their framework. The company claimed that 80% of its total user base logs in to Facebook every day. And there are more than 2 billion people who log in to Facebook every month.
According to advertising statistics, 65% of the digital advertisers or PPC experts recommend Facebook as the first channel to flow your money, as it holds utmost credibility to gather the attention of the prospect. Advertisements in this platform will show up as basic newsfeed posts, and these display advertisements can be in the form of videos, slideshows, or photos.
2. Instagram
The app, which is recently owned by Facebook, has a whopping user base of 500 million who open the app every day. Though with a lower user base than Facebook, the user of this app is mostly people under 29 age group, making it the perfect platform to promote products that are centred toward the below 30 age group. If the products are eye-catchy, you can use photos and videos to upload them on this platform, as the platform itself is for catchy things. You can even post your business’s credentials in each of your posts; it isn’t as vague as Facebook, so users will easily get what they want.
3. Snapchat
Snapchat emerged back in 2011, and in 2014 it gave access to advertisers to use Snapchat for advertisement, and as expected, several brands came rushing to lock the opportunity. There are 3 different kinds of advertisements forms. Starting with Geofilters, which is a perfect tool to provide brand recognition, as it puts a transparent filter over the user’s snap. Second, Sponsored Lenses, which are some interactive lenses that work in both videos and photos when people raise eyebrows or tap the screen. And, finally, Snap Ads, which are typically produced in vertical format for mobiles.
4. Google Display Ads
Google’s Display Network is another most important tool by the Search Engine giant to gather a humongous amount of visibility. Here through Google Display Ads, the advertisements will be spread throughout the internet, and it appears in banners or small boxes on sites that promote products or services. Google recently claimed that 90% of its users are exposed to advertisements, and those advertisements are spread over two million websites. The advertisements are presented about the products that you searched online or the content of the site you are in. Most experts feel that the advertisements will leave a lasting impression on the viewer’s mind.
5. Bing
A counterpart of Google, but it is better in some sectors. Microsoft stated that 33% of searches made in the US are from Google, and about more than 5 billion searches are done on Bing. Here brands can target the audience who doesn’t use Google as their primary search engine. Bing has several new tools that will help a small-scale brand to reach an audience with a low budget. The network has several teaching tools that will make people go familiar with the network. Bring provides a good amount of transparency in terms of clicks cost on a specific site.
Conclusion
So, the above list has specified most of the available and top-performing channels for advertisements on the internet, so it is now your call to determine which one or two to choose.
