Scaling your painting business involves getting new and returning customers on a regular basis. For painting businesses, your focus should be on attracting local clients. You should also make sure you have the correct insurance for painters to protect yourself and your business. Here are seven ways you can market your painting business:
1. Create a Website With a Custom Landing Page
Many customers turn to the internet to find services near them. If a customer finds your website, they should be able to easily reach out to you.
A custom landing page should be designed to be visually easy to navigate, provide detailed information on the services you offer, and have a strong call to action. Including a section on the landing page that allows people to fill out a form to get a price estimate can help begin the communication process easier. If you don’t have the know-how to do this yourself, consider contacting a painting website design company to design a cohesive and effective website for you. Make sure you put yourself in the shoes of the customer when coming up with a basis for the design, that way you can specify all the necessary features required to the web designer.
You should also ensure that you provide contact details for your business, such as your address, contact number, and business email id. Finally, customers may also want to look at client testimonials.
Ask older clients to write testimonials for your business, and add them to your website. Positive client testimonials will help you secure high-value leads.
Before you launch your website, don’t forget to integrate it with SEO using relevant keywords. This will help your website rank high on search engines and bring more traffic to your website. Your page domain name is a key tool in marketing and can be used to direct traffic to your page. Use a domain name search to ensure that your name doesn’t coincide with something too similar.
2. Approach Local Listings
Ensuring that the correct details of your painting business are available on local listings in your area will enable customers to find you. Call up your local phone listings and ask them to add your business to their catalogue.
Customers also turn to online listings. Look through the online listings in your area, and ensure that your painting business is mentioned there.
3. Referrals
Referrals have always been the primary way painting businesses generate new leads. Ask old clients if they know anyone who is looking for a painting business. Let them know that you’re looking for work. Try asking them if they can let the people they know if they require painting services.
Don’t limit yourself to old clients either – tell your friends and family, as well as people in your professional circle. Painting stores owners, hardware store owners etc. can direct potential clients to your business.
4. Build Visibility
A useful way to attract new clients is by prominently displaying signs and fliers about your painting business. Your contact information and the services you offer should be clearly mentioned on your signage.
You can ask old and existing clients you’ve worked with whether you can display your signage on their premises for a limited period of time. You can also ask local painting stores and hardware stores whether you can display your signage there.
Provide business cards to these stores as well, so they can hand them out should a potential client ask for them. You can also hand out flyers and business cards or manage eddm mailing campaign around town to get the word about your painting business out.
5. Define Your Value Proposition
You’ll be competing against other painting businesses in your area, so knowing what separates you from them can help you create a marketing campaign.
Why should customers turn to your painting business? Do you offer better prices? Specialised services that other businesses don’t offer?
To identify what distinguishes your business from others, you can start by conducting different types of assessment. These can include market assessments to understand your competitors, customer assessments to gauge what your clients value most, and internal assessments to evaluate your strengths and unique capabilities. These assessments will provide a clearer picture of your unique selling points.
Once you’ve isolated what distinguishes your business from others, you can add that information to your branding collateral. If your business does work that no one else does, then consider adding that to your branding.
If you have special packages and discounts, such as a ‘Welcome Home’ package for new homeowners, then ensure that you mention that. Include that information in your website, social media, as well as your branding.
If you don’t already have specialised packages or discounts, then consider offering discounts to new clients.
6. Get Positive Reviews
Many people often look through online reviews before they choose the painting business they want to work with. Websites like Yelp, HomeAdvisor and Top Rated Local offer reviews from old clients. To generate new leads, ensuring that you have a good online reputation is necessary.
If you don’t already have reviews on such platforms, then consider asking your old clients if they’re willing to leave a review for your painting business.
7. Leverage Social Media
Facebook is a platform that you should utilise as a painting business owner. Creating a business account and making regular posts and updates will help you attract an audience.
You can use target marketing by paying a nominal fee to the platform. This allows you to target a specific audience or people who live within a geographical area etc.
One way to attract more customers is by creating videos, informative content, blog articles etc., that you can share on your social media. When potential customers start interacting with your account, you should respond to them as soon as possible.
