Shell has created a unique new online experience that provides a personalised tour around the Scuderia Ferrari Garage and F1 Paddock. For the first time ever fans can take a money can’t buy journey through the corridors of power which have traditionally been off limits to the public.
‘Scuderia Ferrari Uncovered’, developed by Shell as part of its Technical Partnership with Ferrari, allows the user to navigate their own way through the garage, stopping at points to explore areas in more depth. Videos, information and data are then displayed to provide insights on the team behind the race and a more immersive experience into the sport.
The asset provides detailed information on aspects of the garage as well as the Shell Technical Partnership with Ferrari, that’ll whet the appetite of every F1 fan. Breakaway sections allow fans to explore elements such as the aerodynamics of the car; background stories from the superstar drivers; the cockpit; the Shell track lab; the countdown before a race; and what goes in to the perfect blend of Shell V-Power race fuel and Shell Helix Ultra motor oil. Both products are crucial to Scuderia Ferrari each season to maximise performance from the power unit.
Eager users can even walk out onto the pit lane to see how the Scuderia Ferrari crew operates as they prepare for, and execute, a pit stop during an F1 race, with step by step commentary of the process from previously unseen angles.
Fiona Low, Global Head of Digital Comms, commented on the launch: “Scuderia Ferrari Uncovered represents a bold new step for Shell in how we approach marketing and is an excellent proof point of our innovative Technical Partnership with Ferrari. The partnership is one of the most successful in motorsport history and is so much more than the traditional sponsorship, which is why we can create an asset like this. The partnership has lasted for over 60 years and launches such as Scuderia Ferrari Uncovered showcase our shared passion for innovation both on and off the track.
“Whether you are an F1 nut or just a curious sports fan, Scuderia Ferrari Uncovered is a great way to learn more about the sport of F1 and gain access into this exclusive world.”
The Scuderia Ferrari Uncovered experience has launched to coincide with the exciting announcement that Shell has become Innovation Partner of Scuderia Ferrari, as part of a new agreement that will see the pair work closer together than ever.
See www.shell.co.uk/vpower and www.shell.com/pureplus for more information.
