Covid-19 has caused businesses worldwide to reconsider and refocus everything, especially marketing strategies. Enterprises are slowly adapting to the new normal as they realize the pandemic is here to stay, and business must go on. Suppose you’re planning an outdoor event to launch a new product or to boost brand awareness. In that case, you should look for ideas to encourage attendees to maintain the guidelines set by the government like physical distancing, wearing a mask in public, and washing hands. Here are some ideas to use at your event.
Limit the number of people attending your event
Social distancing requires people to stand 6 feet away from each other to avoid spreading the dreaded coronavirus. You need to determine the number of people you can fit at your event if everyone maintains physical space from each other. You can do this by circling areas 6 feet apart, indicating where people should stand during the event, adding customized neon lights and it will give you an estimate of the number of people you can allow in at the event.
If you already have a certain number of people in mind you want to attend your event, then consider a large enough space to accommodate all of them while maintaining social distance. Ensure attendees purchase tickets in advance to know how many people will attend your event, and at the gate, you should stop selling tickets once you reach the set capacity.
Use signage to avoid crowding.
Use directional signage from https://www.printmoz.com/vinyl-banners to guide guests to find facilities and attractions they are after. Examples of places that require signage are:
- Entrance and exit – If your event has specific entry and exit points, you should use signs to identify them. This is important, especially if you have to count the number of people coming in. Signs will control traffic in and out, so that you don’t have people crossing each other when going in or leaving the event.
- Traffic flow directions – At events, people always fill the streets, moving in all directions, making room for many close contacts. To help avoid this and maintain social distancing, you can use signs to help people move in one direction and remind them of keeping some distance.
- Standing positions in line – In places where lines tend to form like restrooms or food areas, create floor signs where people can stand to keep social distance and avoid crowding.
Spread out the seats
In the event where people are seated, you should arrange your seating layout to create distance. Members from the same household don’t need social distance. In some events, some people create booths where they are set apart from each other in the same event.
Set up different tents for different activities
Many outdoor events involve various activities like at a local festival; there’s a kids’ corner, where businesses advertise their products, services, or food vendors. Ensure that all these spaces are in their tents to encourage people to disperse, rather than crowding in one area. It also makes the event more exciting and keeps attendees engaged at all times. 
