Social media platforms started out as apps for people to socialize with friends and family who were far away from each other. From being just another platform to connect with loved ones, it has transformed into a full-fledged business opportunity today. There are also several Instagram Growth Services such as Buzzoid which allow you to gain followers and likes (here is our favourite Buzzoid review).
How? People started spending a lot of their time on social media as a form of entertainment and mode of communication. With the pandemic, this time just ended up increasing even further leaving people addicted to their phones.
An average person spends at least 2 hours 27 minutes on social media every single day! This opened opportunities for businesses to catch the attention of their users instead of using traditional channels which they barely saw.
Although, with big opportunities come equally big efforts that you must make. It may not necessarily be about hard work always. It’s the ones who use smart work that aces the game.
To update yourself with the latest trends of social media marketing, you must definitely attend this expert-mentored social media marketing training which is a fun interaction & learning with industry leaders.
Moving on, here’s how you can make your social media marketing campaigns better:
Customize Ad Copies as per Target Audience
The key today is to appeal to individual people in your audience rather than trying to appeal to the masses. Always segregate your audience and group them based either on their demographics or their stage in the funnel.
After that, you must create social media ad campaigns for each of these audiences separately using highly customized and targeted ad copies. Add personalization points to show that the brand is directly talking to the customer.
The main rule is to never use a generalized message. Digital marketing helps you make it very personal so you should never miss that out. Additionally, here are some more rules when it comes to social media marketing strategies.
Use the A/B Testing Feature
This is one of the most useful tips that many marketers skip using. Instead of having to decide by yourself whether a copy is appealing enough or not, let your audience tell you what they like the best.
Run 2 ad copies and test some contrasting elements and use the A/B testing feature when you launch the campaign. This way, your entire audience is split into 2 and they will see 2 different copies. Track what got you more clicks & conversions and voila, you have your top-performing copy.
Focus more on bite-sized content
The attention span of users on social media is fairly lesser than other digital channels and hence if you want them to interact with your content and view it, the hack is to create short-form video content.
The best examples are YouTube shorts and Instagram Reels. They are the top-performing types of content since the time they have been launched. The challenge here is to create engaging content in the least amount of time possible and get your viewers hooked to watch it 2-3 times minimum.
Another quick idea is to integrate SEO into your content. That’ll ensure that you’re creating what people want to see! Learn SEO with experts today.
Plan via Social Media Calendars
Maintain a social media calendar and run one month in advance at the least. Consistency is the key if you want to continue with your increasing visibility on social media. Hence, you will need to plan in advance. Social media content cannot be left for the last minute because there are various occasions & events to be covered.
By keeping a calendar, you will be able to know in advance which important days are coming up and plan accordingly. Also, learn to leave some breathers in your calendar for any urgent news/content to be shared.
Use Storyline & Emotion-based Content
The audience on search engines is highly intent-based whereas the audience on social media is here for entertainment.
Hence, you cannot hard sell on social media and expect to get the same results. Social media content needs to be entertaining, relatable, and apt to the viewers. So, using a storyline and adding emotions will help you elevate your content.
Always add a touch of real stories and something that people can relate to. This will make your goal to sell much easier. Don’t try too hard. Social media works on real content and real emotions, so keep that as the essence of your content.
Takeaway
If smartly used, social media can become a great tool for you to market to your audience and with a very reasonable budget. But at the same time, you need to be very careful because there’s an equal amount of backlash on social media if you hurt the sentiments of people.
Here’s how you can leverage social media and keep your game up top by employing other digital marketing tools and strategies in sync. Enrol for this online digital marketing course and discover various opportunities that other businesses are using!
Author’s Bio
Karan Shah | Founder and CEO at IID | An ‘Edupreneur’ and the founder of IIDE – Indian Institute of Digital Education.
He is a passionate public speaker and teacher for over 10 years. He has trained over 1,00,000+ students and 25+ corporates in Digital Marketing via online and offline channels. He is a Harvard alumnus specialising in E-commerce. He is a TEDx speaker and is a visiting faculty at India’s top management institutes like the IIMs.
