In response to the growing global demand of family travel and their evolving needs, Le Méridien just launched their family program celebrating all of their young guests. This new innovative program encourages creative young travelers to unlock their imaginations and discover the world. These programs specifically cater to the new way modern families travel. They offer a fun approach to play by customizing family friendly excursions at over 100 properties worldwide!
“Today’s family travelers are more active, more global and more socially-connected than ever before, and the way they travel together has changed dramatically,” said Brian Povinelli, Global Brand Leader, Le Méridien and Westin Hotels & Resorts. “In speaking with our most loyal guests, we know that the new dream vacation – for many – looks like an active adventure, exploring new destinations and experiencing a new culture. To help us develop these new family programs, we also zeroed in on insights from our littlest travelers, who will define expectations and inspire the future of family travel.”
Experience Starts From Check In
From the moment you and your family arrive, Le Méridien sparks the imagination of your little ones with a personalised welcome delight. During check in, children up to 12 years old can take home a complimentary LEGO® toy, a Discovery Guide that highlights the local family-friendly attractions; including free access to local cultural institutions and experiences for them to ‘unlock’ the local destination. And the best part is kids eat for free!
More Shared Family Experiences
Le Méridien Family aims to ignite the imagination and provide opportunities for young and old travelers can discover together. For instance, Le Méridien Ra Beach Hotel & Resort in Barcelona offers families of all ages the opportunity to unlock the destination with bicycle tours and photography lessons with access to the brand’s exclusive UNLOCKArt art partners in the area. Many hotels, like Le Méridien Phuket and Le Méridien Monte Carlo, offer experiences like Pétanque and a coffee and cocoa workshop that playfully harken back to the roots of the Parisian-born brand.
Part Playful, Part Educational
Other than the complementary LEGO® toy to enjoy during their stay and take home as a keepsake from their travels, Le Méridien has also engaged Imagination Playground, created by David Rockwell in cooperation with KaBOOM!, whose goal is to create play spaces that allow children to create, inspire, and imagine. A perfect fit for family-focused hotels like Le Méridien Bangkok Suvarnabhumi Golf Resort & Spa, Imagination Playground encourages kids to be designers, using the multiple pieces to create their own play space and tell their own story.
Perks For Parents Too
To reward the hardworking parents for planning and making the trip happen, complimentary illy specialty coffee (one per room per stay) will be served for your enjoyment while the little ones fuss over their welcome delight.
You will also enjoy 50% off your second room (connecting rooms subjected to availability) to enjoy a little private time together and send your kids off to the Play rooms and Kids Clubs for their little adventure.
Check out the video below for the full Le Meridien Family Program Experience.
This post has been presented by Le Méridien, but all thoughts and opinions are my own.
