Valued at an estimated 140 billion United States dollars in 2018, researchers and industry experts project the global dietary supplement market to reach a value of 216 billion US dollars by 2026. Dietary supplements intend to supplement diets that contain one or more of the following nutrients and ingredients: minerals, vitamins, amino acids and proteins, and herbs or other botanical ingredients. Such nutritional supplement products are typically available in liquid form, capsules, powders, tablets, soft gels, and pills.
The supplement industry experiences a more considerable increase of e-commerce purchases compared to other consumer goods industries. Global sales of dietary supplements and vitamins via online retailing reached 14 per cent in 2016, while internet retailing for consumer health was nine per cent, and two per cent for packaged food.
Vitamin, mineral and dietary supplement purchases and consumption continue increasing as the general public’s interest in pro-nutritional and preventive health management, and weight loss and management grows.
Dietary Supplement Use is Higher than Ever
The 2019 Consumer Survey on Dietary Supplements by the Council for Responsible Nutrition (CRN) found that dietary supplement usage was at its highest use. Seventy-seven per cent of people in the US reported the use of dietary supplements. According to the survey—which questioned male and female respondents over 18 years of age—at 81 per cent, the use of supplements is highest among adults aged 35 to 54.
Specific categories, such as herbal and botanical products, vitamin C products, and melatonin supplements, experience growth.
An unexpected catalyst for increased sales of supplements and vitamins is the novel coronavirus 2019 (COVID-19). Since March, vitamins, minerals, and supplements have been more in-demand among consumers. Products that promote immune health, can help with anxiety management, and improve total wellness, specifically, have skyrocketed in demand during the ongoing health crisis.
Consumer Trust in Supplement Products is High
CRN’s 2019 survey showed that consumers have strong trust and confidence in the dietary supplement industry and nutritional supplements, respectively, motivating purchases that add to the industry’s value and profitability.
Consumer trust and confidence in a supplement brand are likely to increase when customers can believe and feel assured that the products they consume adhere to US Food and Drug Administration-mandated manufacturing guidelines.
Consider Starting a Supplement Business
Aspiring business owners can generate success in this profitable industry by creating a supplement product to market. When deciding to open a business in this industry, gaining practical information regarding trends, expectations, growth and demand, and the competition in the supplement market can be beneficial.
To ensure your products meet FDA guidelines, work with a professional supplement manufacturer utah. Identify a reputable supplement, mineral, or vitamin manufacturer to build a relationship with that has experience and skill creating various dietary supplements.
Vitamin manufacturers in USA, such as Makers Nutrition, can help business owners make specialized products. Suppose you want to focus on making supplements tailored to athletes that can improve sports nutrition and help with athletic performance, energy, for example. In that case, Makers Nutrition can help you do so.
Another choice for your target market could be people who wish to lose weight, better manage their weight, or deal with nutritional deficiencies. Additionally, you could collaborate with this supplement manufacturing company to create supplements for people who wish to enhance their thinking processes and improve memory functions.
Regardless of your company’s specialization—pro-immunity capsules or liquid vitamins—this reliable B2B supplement manufacturing company can provide your supplement business with profitable, high-quality products. Makers Nutrition supplies clients with custom formulas consisting of their chosen ingredients. This company’s custom formulation, product development, label design, and packaging services enable business owners to stand apart from the competition while meeting customers’ needs.
