Website developers often prioritize content over aesthetics, thinking that the latter is insignificant when it comes to engaging with their customers. However, it plays a crucial role in creating an interactive online environment that improves the customer’s surfing experience. So, how can you improve your website design and make it work with your content? Find out here.
The Web Design Checklist for Improvement
The main aim of website aesthetic enhancement is to complement its other features, and in the process, improve its functionality. Revolving around the sensory experience of your readers, once they enter your site, they should feel as comfortable and welcome as possible. And, you can surely achieve that with the following tips:
Don’t Overcomplicate
The best SEO companies in Canada, like Local SEO Search Inc., will tell you to always keep your web design simple. Now, you should not confuse simple with boring. You can still stay true with your desired colour palette and aesthetic; you just have to keep things organized and clean.
Having a cluttered website full-on insignificant features and buttons will put off any reader. Overcomplicated elements can also lead to more website glitches and loading errors.
A good rule of thumb for colour palette selection is to have at least 5 pigments across your website. Typefaces and fonts should be legible, which means over-artistic or pronounced designs are frowned upon. The font colour should also contrast the website background.
Establish a Hierarchy
Arranging your content from most to least important is a crucial step in making your content more comprehensible. To properly guide them across your articles, make sure to utilize white space and multimedia tools as partitions.
Compartmentalize your content by changing the font size through enlargement or using bold or italic formats. This website design upgrade can help you as you designate places for headers and subheaders.
Focus on User Experience
Visual elements in your website should be easily recognizable and coherent for your visitors. A good way to start is to choose the best font type that suits your aesthetic and content theme. A recent survey shows that the fonts that are most easy to skim and reader-friendly are Arial, Calibri, Helvetica, Georgia, Roboto, Lato, Montserrat, Verdana, Karla, and Rooney.
Each font has its specific feel and allure. Each one brings in different energy that may or may not suit your content. Some of these may appear more professional, fun, adventurous, casual, luxurious, or relaxed. The key is exploring which font suits your content best and sticking to it across your website to avoid inconsistencies.
Project Legitimacy
Creating a visually-pleasing website is not just about attracting customers by appealing to their senses. A well-designed website with functional features and reliable content signals to your reader’s subconscious regarding how much effort you’ve put in to achieve this technical excellence.
This then leads to increased trust in your website’s credibility. Another way to do this is by having a transparent and straightforward design. Make sure that price fonts are properly showcased, along with any extra charges, warranties, and side effects.
So, if you’re offering a light truck transmission repair service in Pickering, one way to make yourself stand out from your competitors is to appear as professional and trustworthy as possible with a well-designed website.
Make it Intuitive
Establishing your brand’s aesthetic can be a difficult test, to stay true to yourself, while mimicking the most popular design trends. Readers are more likely to feel more comfortable and at ease, in your site, if some elements are familiar and intuitive for them.
Placements of navigation bars, hyperlinks, tabs, and buttons should be convenient and bear similar symbols to make it easier for visitors to transition from 1 site to another. Now, you might think that this compromises your uniqueness and identity, but there are still plenty of aspects to improve upon even under the confines of website conventionality.
Keep it Consistent
Uniformity and consistency are highly-valued in web design and aesthetics. Through these principles, patterns in both visual output and reader interaction are established.
By using the same colours, backgrounds, fonts, and style across your content, readers can have an easier time recognizing and remembering it. Having a consistent design also makes your website flow more easily from 1 page to another as it builds a recognizable virtual environment.
So, if your business targets local customers like diesel truck repair in Windsor or a pet shop in Alberta, always prioritize design consistency so that your targeted customers can spot you right away.
Website design and aesthetics are more than just imposing a visual impact. The principle of aesthetics is deeply rooted in the human psyche as it features aspects of balance, colour, movement, and visual appeal that evoke an emotional connection.
It affects how your readers interact with your content, whether they feel comfortable or at ease while in it. So, invest in making your website look good because it serves as your first impression to prospective clients.
